Global retail sales were projected to amount to around 32.8 trillion U.S. dollars by 2026, according to Statista. In this quite optimistic scenario, every retail brand should focus on the growth and renovation program for the following period/year, taking into account the incremental sales generated by new units plus the incremental sales generated by renovated stores that incorporate the latest definitions of the brand and refresh and unify the portfolio's message to customers.

The translation of the plan to the development team (RE+Construction) results in a program that includes the selection of new promising sites and the selection of existing stores to be renovated, to simplify a longer explanation.

"The development process often stands on a lower level of consideration. This oversight can have a detrimental impact on overall profitability and long-term growth." Diego Amadeo

Have you wondered how much processes affect the outcome of our current and future programs? The answer is directly proportional to how much the brand thinks about the development process. Usually, the primary concern of any brand is the operational processes, the ones that bring sales, so the development process stands on a lower level of consideration. This oversight can have a detrimental impact on overall profitability and long-term growth.

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