In the past, sign surveys required site visits, cranes, and Photoshop edits to show how a sign might look. It was a slow and expensive process, and the results were not always precise: the sign's sizes, proportions, and perspectives were sometimes unrealistic.

Today, you don't need to guess anymore. With Revit and Google Earth, we can model your building and signage to exact dimensions and place them at their real locations with accuracy. This helps you to see the project from different points of view, whether someone is driving on a highway or walking by the store.

A sign survey identifies the optimal position, height, and type of sign to ensure your brand stands out. With a clearer and smarter way to analyze each site, you can make faster decisions and feel confident that your store will get the attention it deserves from day one. And most importantly, it allows you to plan ahead. You can test visibility, identify possible issues, and make design choices with confidence before construction begins.

Better accuracy means better results

The Sign Survey gives you more control and helps you make smarter decisions with less effort. With this process, you can see how your brand will look, avoid costly mistakes, and design signage that truly improves the customer experience. In other words, you gain:

#Accuracy: because you get information based on real site data (a realistic 3D model with correct scale, angles, and building context), and can preview your project early, adjusting it with clarity and speed, before installing the sign.

#Efficiency: because you save time, money, and logistics (no need to hire external equipment).

Turning visibility into results: A closer look at McDonald's

For McDonald’s projects, the sign survey included two key groups: Site Signs (monument, road, and highway signs) that attract drivers from a distance, and Building Signs (blade or principal experience signs) that identify the restaurant and connect with pedestrians.

Using Revit, we placed all these elements in the correct positions and studied how they fit with the environment, the lighting, and the customer flow. In this case, the highway sign, the biggest and most visible, was especially strategic. We could test its size and height, and see how it interacts with the traffic and the building itself. For freestanding or 24-hour stores, this is key to attracting customers and improving sales.

Making every design count

We believe that anticipating challenges, improving visibility, and building trust are all part of our job. What we design is not only a building or a sign. It's the way people see, move, and feel when they approach a brand.

We use technology to help people make good decisions, not just to show technical results.

Today, in a world full of visual noise, standing out is about strategy. The Sign Survey helps turn visibility into a real advantage, making every site a clear message that connects people with your brand.

At Corbis, we believe that branded buildings are made not only with materials, but also through the experience they create. Understanding how signs guide and inspire people is a key part of designing meaningful and memorable experiences.